Our Story

Built to Help Traders Master the Markets

Guro Markets was founded on a single belief — that institutional-grade trading infrastructure should not be exclusive to institutions. Every serious trader deserves professional tools, transparent execution, and a platform they can trust with real capital.

UK HeadquarteredFCA RegulatedSegregated Funds$0 Commission24/7 AI Support
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Our Mission

Giving Every
Trader an Edge

The global trading industry has long favoured large institutions — those with access to low-latency infrastructure, deep liquidity, and sophisticated risk tools. Guro Markets was created to change that.

We provide retail and professional traders with the same quality of execution, market access, and analytical tooling that institutional desks demand — at a fraction of the cost, through a platform designed for clarity and speed.

Our ecosystem spans live CFD trading across Forex, Indices, Commodities, Equities and Crypto, proprietary trading challenges for funded accounts, copy trading infrastructure, and an integrated academy — all under one roof.

50+
Tradeable Instruments
500:1
Maximum Leverage
<1ms
Order Execution Speed
24/5
Market Access Hours
Live Market Snapshot
EUR/USD1.0841+0.12%
GBP/USD1.2618-0.08%
XAU/USD2,318.40+0.34%
BTC/USD67,240+1.42%
What We Stand For

Our Core Values

These principles guide every product decision, every trade executed, and every interaction with our clients.

⚖️
Transparent Execution

No hidden markups. No order manipulation. Every trade you place is executed at the quoted price with no requotes during normal market conditions. What you see is what you get.

🔒
Client Fund Security

Client funds are held in segregated accounts, fully separated from Guro Markets' operational capital. Your money is yours — it funds your trades, not our operations.

⚡
Execution Speed

Sub-millisecond order execution on major pairs via direct market access infrastructure. We invest heavily in latency reduction because in trading, speed is not a luxury — it is a necessity.

📊
Professional Tools

Advanced charting, depth of market, real-time sentiment data, economic calendar integration, AI-powered market analysis — the full toolkit of a professional trader, accessible to all.

🌍
Global Market Access

Trade Forex, Indices, Commodities, Equities and Crypto CFDs from a single account. Multi-currency wallet support. Localised deposit methods for African and Middle Eastern markets.

🧠
Trader Education

We are not just a broker. Through Guro Academy, we produce the market analysis, courses, and mentorship that turn aspiring traders into consistent performers over time.

Company History

How We Got Here

From a vision formed in London to a platform serving traders across continents — our journey has been defined by a relentless focus on doing one thing exceptionally well.

2022 — Founding
The Idea Takes Shape

Institutional FX veterans and fintech engineers in London identified a clear gap — retail and emerging market traders were being underserved by legacy brokers with poor support, slow execution, and opaque pricing. Guro Markets was conceived in the heart of the UK financial hub.

2023 — Development
Platform Architecture Built

The core trading infrastructure — execution engine, risk management system, ledger architecture, and client-facing terminal — was designed and built from the ground up. No white-label shortcuts. Every system was purpose-built for performance and auditability.

2024 — Beta Launch
First Traders Onboarded

Guro Markets opened to a closed beta group of professional and retail traders. Feedback drove significant improvements to the UI, execution logic, and mobile experience. Prop trading challenges were introduced to strong demand.

2025 — Expansion
Copy Trading & AI Suite Launched

The Guro Copy Trading ecosystem and APEX AI-powered tools went live, enabling verified professional traders to publish strategies and automated risk insights. Guro Academy launched simultaneously with structured courses.

2026 — Now
Full Platform Operational

Headquartered in London, Guro Markets is fully operational with multi-asset trading, AI-powered analysis tools, verified prop funded accounts, copy trading, and an international regulatory framework.

Our Technology

Built on Infrastructure That Performs

Every component of the Guro Markets platform is selected and configured for reliability, speed, and financial-grade security.

Execution Engine
STP / NDD Hybrid
Order Latency
< 1ms avg
Uptime SLA
99.9% guaranteed
Liquidity Providers
Tier-1 Prime
Data Infrastructure
Real-time streaming
Security Standard
256-bit SSL / 2FA
Chart Engine
TradingView
AI Analysis
APEX AI Engine
Platform Availability
Web · iOS · Android
All Systems Operational
View platform status →
Leadership

Built by Market Specialists. Engineered for Global Markets.

Guro Markets is led by a multidisciplinary team spanning financial markets, technology, risk management, and global operations.

Our leadership team brings together expertise across trading infrastructure, financial technology, execution systems, risk governance, and operational excellence. Together, they guide the development of a global markets platform built around advanced technology, robust infrastructure, disciplined risk management, and a strong focus on the client experience.

Auren Orvane

Chief Executive Officer

Leads the strategic direction of Guro Markets, driving global growth, market infrastructure, institutional capabilities, and long-term platform development.

Auren Orvane

Chief Executive Officer

Auren Orvane leads the strategic direction of Guro Markets, with a focus on institutional-quality market infrastructure, execution capabilities, and long-term global growth.

Auren brings a broad understanding of financial markets, trading infrastructure, liquidity, execution, and the evolving requirements of sophisticated market participants.

At Guro Markets, Auren is responsible for shaping the firm's strategic direction, strengthening its global infrastructure, and advancing a technology-driven trading environment designed to provide clients with access to a broad range of financial markets.

His leadership focuses on bringing together robust financial infrastructure, disciplined risk management, advanced technology, and client-focused innovation to support the continued development of Guro Markets as a modern global markets platform.

Neria Kaldren

Chief Technology Officer

Leads the technology organization behind Guro Markets, overseeing trading infrastructure, execution systems, platform architecture, security, and scalability.

Neria Kaldren

Chief Technology Officer

Neria Kaldren leads the technology and engineering organization at Guro Markets, overseeing the architecture and continued development of the firm's trading, execution, connectivity, and technology infrastructure.

Neria focuses on building resilient and scalable technology capable of supporting demanding trading environments, high-volume market activity, and continuously evolving global markets.

At Guro Markets, Neria is responsible for technology strategy, platform architecture, system reliability, cybersecurity initiatives, engineering standards, and the development of scalable infrastructure across the firm's digital ecosystem.

The objective is to deliver technology that combines speed, reliability, security, scalability, and operational resilience across every stage of the trading experience.

Elian Morvek

Chief Risk Officer

Oversees the firm's risk-management framework, covering market risk, counterparty exposure, operational resilience, controls, and risk governance.

Elian Morvek

Chief Risk Officer

Elian Morvek leads the risk management function at Guro Markets, overseeing the frameworks and controls designed to identify, assess, monitor, and manage financial and operational risk across the organization.

Elian's focus encompasses market risk, counterparty exposure, liquidity considerations, operational risk, and risk governance within complex financial environments.

At Guro Markets, Elian works across the organization to strengthen risk controls, develop comprehensive monitoring frameworks, and support disciplined decision-making throughout the trading and operational infrastructure.

The role encompasses the continuous development of robust risk-management practices designed to support transparency, resilience, accountability, and responsible operation across multiple markets and jurisdictions.

Cathey Smith

Head of Operations

Leads global operations across onboarding, account operations, service infrastructure, operational controls, and scalable client-support systems.

Cathey Smith

Head of Operations

Cathey Smith leads global operations at Guro Markets, overseeing the systems and processes that support client onboarding, account operations, service delivery, operational controls, and the continued development of the firm's global infrastructure.

Cathey focuses on creating efficient, scalable processes capable of supporting clients across different markets, jurisdictions, and operating environments.

At Guro Markets, Cathey works across teams to maintain high operational standards throughout the client lifecycle, from onboarding and verification through ongoing account support and service operations.

Her focus is on building an operational environment defined by efficiency, consistency, responsiveness, scalability, and a strong client experience.

Regulatory Position

UK Headquartered & Operating with Integrity

Guro Markets is headquartered in London and operates in strict compliance with financial regulations. We are committed to maintaining the highest standards of client fund protection, FCA compliance, and transparent market practice.

Regulatory Statement

Guro Markets UK Ltd is incorporated in England and Wales and authorised and regulated by the Financial Conduct Authority (FCA Ref: 691307). Our global operations adhere to international Anti-Money Laundering (AML/KYC) standards.

Client funds are strictly held in segregated client accounts with Tier-1 UK banking institutions, maintained separately from the company's operating capital at all times in accordance with FCA Client Assets (CASS) rules.

Eligible UK retail client deposits are protected up to £85,000 per person under the Financial Services Compensation Scheme (FSCS).

Important Risk Notice: CFDs (Contracts for Difference) are complex financial instruments that carry a high risk of losing money rapidly due to leverage. A significant proportion of retail investor accounts lose money when trading CFDs. You should carefully consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Past performance is not an indicator of future results.
Infrastructure Partners

Powered by Trusted Partners

We integrate with regulated, industry-leading infrastructure providers for payments, liquidity, and identity verification.

Tier-1 Liquidity Providers
Segregated Banking Partners
Regulated Payment Processors
TradingView Chart Data
Licensed KYC Verification
Stripe Payments
ISO 27001 Data Centres
AWS Infrastructure
Client Protection Measures
UK Headquartered & FCA Regulated (Ref: 691307)
Client funds 100% segregated in Tier-1 UK bank accounts
FSCS deposit protection up to £85,000 for eligible accounts
Negative balance protection on all retail trading accounts
AI-driven real-time position monitoring & margin safety alerts
256-bit SSL encryption & mandatory 2FA security
Get Started

Ready to Trade Like a Master?

Open a live account in minutes. Fund with your preferred method. Access institutional-grade trading tools immediately.

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Risk warning: CFDs carry a high risk of losing money rapidly due to leverage.